(Abstract of the article in Italian “What does a copywriter do“)
Today, an
increasing number of people wish to work as web copywriter in Italy. In this
article, a general description of this job is given, which an emphasis on the
main stages of the workflow of a copywriter in a typical Italian web agency.
In the end of the article, some specific information is given about wages, incomes, and the provisions of the relevant Italian collective agreements.
Author: Marco La Rosa
Hi - I am a translator, web content writer & copywriter, webmaster and expert of search engine optimization. I am fond of neurosciences, psychology, cognitive psychology, and I try to apply the new discoveries about the human brain to my daily job as a web content writer, in order to give to my readers a UX as close as possible to their real needs.
I wrote the book Neurocopywriting, published by Hoepli.
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